PublicationsBusiness Education Forum

 

Advertising Information

Editorial Focus
Business Education Forum is the official journal of the National Business Education Association (NBEA), the nation's largest professional organization devoted exclusively to serving individuals and groups engaged in instruction, administration, research, and dissemination of information for and about business. NBEA is the leading association devoted to the recognition that business education competencies are essential for all individuals in today's fast-changing society.


NBEA is committed to the advancement of the professional interest and competence of its members and provides programs and services that enhance members' professional growth and development. Further, NBEA serves as a unifying agency among other groups dedicated to advancing and improving business education.

Editorial Content
Business Education Forum is published four times a year—October, December, February, and April—with a special section in each issue. Business Education Forum is written and edited by business educators and others concerned with advancing business education.

Articles of general interest to business educators, such as international business, teaching ideas for instructors, technology, trends, and current issues, are reported in the OPEN FORUM section of the journal. The CURRICULUM FORUM section provides insight into teaching technology, accounting, marketing, basic business and economics, communication, international business, and methods.

Each issue of Business Education Forum contains a special section that includes one of the following topics: research (October), student organizations (December), entrepreneurship (February), and administration and supervision (April). Also, news on national, regional, and state business education associations; business educator awards and honors; convention and membership information; and views about business education held by association leaders are reported in the journal.

Circulation and Member/Reader Profile
As a member service, Business Education Forum is provided to all NBEA members. NBEA membership includes business teachers, administrators, supervisors, teacher educators, training and development personnel, and college and university students. The membership breakdown by teaching level is as follows:

Middle & High School ................................................ 4,353
Postsecondary ........................................................... 1,247
College ........................................................................ 1,094
Administrative ............................................................... 247
Supervisory ................................................................... 101
Student .......................................................................... 293
Other ...........................................................................    680


In addition, Business Education Forum is received by libraries and associate members in the United States, Canada, and other countries, as well as member institutions of the National Association for Business Teacher Education (NABTE). The print run for Business Education Forum is 9,000. The paid circulation is 7850 as of April 2010. Copies reserved for back issues and sales are 1,150. Business Education Forum is owned and published by NBEA. NBEA’s Executive Director is Janet M. Treichel.

Discounts
A 15% commission is offered to recognized agencies on advertising paid within 30 days of billing. No cash discount is offered.

Terms and Billing Information
Advertisers are billed on the date of the publication mailing. Payment is due within 30 days of the invoice. In the event that an account becomes 60 days overdue (90 days from the original invoice date), the advertiser will be informed in writing that unless payment is received, all scheduled advertising not already on press will be cancelled. NBEA requires that all new advertisers submit payment with an insertion order.

Click on the link to view a printable advertising rate card or review the pricing information provided below.

Rates and Mechanical Requirements

4-Color
    Placement    
1x
4x
Width
Depth
Cover 2
$2025
$1875
7-7/8"
10-3/8"
Cover 3
$2025
$1875
7-7/8"
10-3/8"
Cover 4
$3200
$3050
7-7/8"
10-3/8"



Black & White
    Placement    
1x
4x
Width
Depth
Cover 2
NA
NA
7-7/8"
10-3/8"
Cover 3
NA
NA
7-7/8"
10-3/8"
Cover 4
NA
NA
7-7/8"
10-3/8"
Center Spread
$1900
$1750
15-1/2"
9-1/2"
Full Page
$1075
$1000
7-7/8"
10-3/8"
Half Page(Horiz.)
$ 825
$ 750
7-1/4"
4-3/4"
Half Page(Vert.)
$ 825
$ 750
3-1/2"
9-1/2"
Quarter Page
$ 650
$ 600
3-1/2"
4-3/4"
 

Other Charges:
  • Bleeds: each page or fraction, $150 extra.
  • Special Position: orders are honored when possible.
  • Advertiser-supplied bound inserts are available. Call NBEA for rates.
 
Notes:
  • Publication trim size is 8-3/8" wide x 10-7/8" deep.
  • Standard column is 2-1/4" wide and 9-1/8" deep.
  • Line screen is 133.


Issuance and Closing Dates
To guarantee insertion of advertising in any particular issue of Business Education Forum, we must receive a space commitment before the space reservation deadline. A written and signed insertion order is required. Camera-ready materials are due within 14 days after the space reservation deadline.

Issue Date: October
Space Reservation Deadline: August 1
Camera-Ready Artwork Deadline: August 15

Issue Date: December
Space Reservation Deadline: October 1
Camera-Ready Artwork Deadline: October 15

Issue Date: February
Space Reservation Deadline: December 1
Camera-Ready Artwork Deadline: December 15

Issue Date: April
Space Reservation Deadline: February 1
Camera-Ready Artwork Deadline: February 15

Furnished Materials
Copy must be furnished to meet Standard Web Offset Printing (SWOP) standards. It may be supplied as ready-for-camera artwork. All advertising copy must be supplied as ready-for-camera mechanicals, negatives, or high resolution .pdfs. Electronic files are preferred and must be 300 dpi. Ads should be sent ready for production with all elements in place. Proofs should also be sent. Black-and-white camera-ready copy should be sent for single color, and Iris or Matchproofs should be sent for multicolor projects. Laser generated ads will not be accepted. The binding method is saddle stitch with a head trim of 1/8 inch. Live matter must be kept 1/4 inch from the trim. The line screen is 133. Please scan all photographs accordingly.

Classified Advertising
Classified ads are accepted. The rate is charged at $100 per column inch. Standard column measurement is 2-1/4" wide and 9-1/8" deep. Camera-ready copy is preferred. Please call NBEA for pricing if you are not supplying camera-ready copy. Payment must be submitted with the copy. NBEA reserves the right to refuse an ad for any reason. All advertising is subject to terminology standardization as determined by NBEA. No agency commission is granted for classified advertising.

Mailing Instructions
All correspondence, insertion orders, contracts, and advertising materials should be sent to:

Business Education Forum
National Business Education Association
1914 Association Drive
Reston, VA 20191-1596
703-860-8300
Fax: 703-620-4483

General Conditions
Cancellation of ad space must be received in writing no later than the first of the month preceding the month of issue.

Cancellation of ad space must be received in writing no later than the first of the month preceding the month of issue. Charges incurred for client-requested changes to ad copy will be billed at cost to the advertiser. If the advertiser fails to provide copy to meet the deadline for the issue in which space has been ordered, the last ad run will be repeated. If no advertisement has been previously run, the advertiser will be billed for the reserved space.

The publisher shall not be liable for any costs or damages caused by its failure to publish an advertisement for any reason. The publisher’s liability for error will not exceed the cost of the space occupied by the error. Conditions, other than rates, are subject to change by the publisher without notice.

No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. The publisher will not be bound by conditions printed or appearing on the insertion order or copy instructions that conflict with provisions on this rate card. All advertising is subject to approval by the publisher. The publisher reserves the right to include the word “advertisement” with copy that, in the publisher’s opinion, resembles editorial matter. The publisher assumes no responsibility for and will not be liable for any claims made in advertisements. The publisher assumes that all photographs and endorsements have been covered by written consent. The publisher shall have the right to hold the advertiser and/or its advertising agency jointly responsible and liable for such monies that are due and payable to the publisher for advertising that the advertiser or its agent ordered and that was published.