PublicationsBusiness Education Forum

 

Business Education Forum Highlights
February 2002, Volume 56, Number 3

FORUM FEATURE
Beyond Our Doorstep: Preparing Students for an International Business Environment - Not all business educators teach "international" courses, but all do teach students who may one day work for, or even start, companies that do business internationally. This article focuses on the qualities that businesses seek in their employees, the importance of incorporating interdisciplinary perspectives into the curriculum, and how to develop not only cultural awareness but also cultural fluency.

BUSINESS SPOTLIGHT
Summit International, Inc.: Aligning Strategy and Mission - This article focuses on how important it is for businesses to align their daily operations with their mission statements by creating strategic alliances, embracing diversity, and anticipating unlimited possibilities. The achievements of Summit International, Inc., an emerging leader in market strategy and strategic alliances, are discussed.

 

CURRICULUM FORUM

Accounting
Revamping High School Accounting Courses - Most high school accounting courses are essentially bookkeeping courses. And students generally do not aspire to be bookkeepers. As long as schools continue to label bookkeeping courses "accounting," students will continue to be uninterested in the course and, more importantly, be misinformed about the accounting profession and the career opportunities available to certified public accountants (CPAs). This article offers suggestions for updating high school accounting courses and curricula-using textbooks currently in use-to help ensure that courses and curricula keep pace with the changing business environment, and, more importantly, allow business educators to teach a realistic aspect of accounting.

Basic Business
Basic Business Research and Trends in Personal Finance Education - In the last five years personal finance education has been the subject of a number of national studies. This article focuses on the findings of those studies as they relate to planning and implementing personal finance courses and units of study. Information about new materials that are based on key findings is also included.

Communication
Integrating Assessment Into Teaching Practices: Using Checklists for Business Writing Assignments - Because of the increased demand for accountability in education programs, assessment measures are being examined to determine the best ways to measure student outcomes and monitor student progress. This article describes methods of incorporating checklists as a teaching practice in business writing classes. An example of a checklist for a formal report is included, and benefits both for the student and instructor are discussed.

Entrepreneurship
Making Entrepreneurship Come Alive in the Classroom: How to Develop a National Award-Winning Entrepreneurship Program/I - One of the most exciting aspects of business education is the emphasis on creating new and timely courses that mirror the business world. When educators are faced with the opportunity of starting an entrepreneurship course, they often have two questions: "Where do I begin?" and "What do I teach?" This article answers both of these questions and explains how to create an award-winning entrepreneurship program step-by-step.

International Business
Removing Barriers to Global Understanding - To help students develop the vision needed to be successful in today's global economy, business education courses should encompass international business topics relating to history, economics, business practices, and culture. This article focuses on guidelines, strategies, and activities that business educators can use to integrate these topics into their curricula.

Marketing
Sports Marketing: Expanding Marketing Education - One of the fastest growing courses in the marketing discipline is sports marketing, or sports and entertainment marketing. This article offers guidelines for designing a sports marketing curriculum and activities, as well as preparing students for careers in the field.

Methods
Incorporating Telecommunication Technologies in the Classroom: Methodologies and Resources - Since the passage of the Telecommunications Act of 1996, many schools have been working to connect to the wide array of educational resources available on the Internet. And teachers have been updating their instructional approaches in order to integrate telecommunication technologies. This article offers tips for incorporating telecommunication technologies into a variety of classes including business math, business communication, keyboarding, and computer concepts.

Technology
Speech Recognition: How Do We Teach It? - The door to computer productivity is wide open for those who can read aloud plainly, enunciate clearly, and write effectively using their voices. Speech recognition is changing the computer literacy equation and reordering the requirements for academic and career success. This article offers guidelines for sequencing voice recognition instruction to ensure that students gain this new essential computer literacy skill.

Open Forum
Developing Quality School-to-Career Programs - Business education provides the "real-world" skills that are necessary for a successful school-to-career transition for both students who plan to go directly into the workforce and those who plan to attend college first. This article focuses on the soft skills and the business-specific skills that should be incorporated into the business education curriculum.