PublicationsBusiness Education Forum

 

Business Education Forum Highlights
April 2003, Volume 57, Number 4

FORUM FEATURE
E-Learning E-volution: Your (Digital) Future Awaits - As the title suggests, the computer's impact on education is furthering its potential. Because of the access it offers, e-learning is becoming an indispensable part of education in the 21st century. Based on interviews with successful online instructors, this article stresses the importance of designing quality courses and addressing strategic considerations of policy and practice. Expert advice on building quality into online curriculum and on collaborating with colleagues will help instructors ensure excellence and save time.

BUSINESS SPOTLIGHT
Cisco Systems, Inc.:Innovating Across the Internet - For networking company Cisco Systems, Inc., e-learning is now the tool of choice for training employees to use new products or develop their interpersonal skills. A leader in developing materials for corporate e-learning, Cisco strives for a customized curriculum that accommodates the preferred learning style of each of its employees.

NABTE REVIEW, Spring Edition
Business Students' Perceptions of Necessary Skills - In the 1991 SCANS (Secretary's Commission on Achieving Necessary Skills) Report, business and industry leaders defined the "necessary skills" that the most employable employees should have in the new millennium. Have business school faculties communicated the results of this study to their students? Taking an "ask the students" approach, this article researches student perceptions about which skills they see at the top of every job recruiter's list. The study reveals an interesting contrast between students' perceptions and those of their teachers.

Student Teachers and Their Students: Do Their Instructional and Learning Preferences Match? - Is there a match in the preferred learning styles of three preservice students (business ed, family and consumer sciences, and technology education) and their student teachers' lessons in career and technical education courses? This article presents research that suggests a need to include learning style practice and theory in professional education courses, and to adapt instructional strategies to suit student learning preferences.

 

CURRICULUM FORUM

Accounting
Skills Development in Accounting Education: Is Everyone on the Same Page? - A study done in the year 2000 by Albrecht and Sack, in conjunction with the "Big Five" accounting firms and two large U.S. accounting associations, revealed a dissatisfaction on the part of accounting practitioners with the level of skill development of recent graduates entering the profession. (That study compared the priorities of practitioners with those of professors to see if the expectations for future employees matched up. They did-so what accounts for the problem?) The study presented in this article continues the work of that study by examining the responses of business students at Georgia Southern University in Statesboro to see if their lists of essential accounting skills match with those of practitioners and professors. The results are surprising and have important implications for pedagogy in accounting education.

Administration and Supervision
The Information Technology Career Cluster Initiative: Demystifying IT - IT educational resources are everywhere, but building high quality IT programs for schools is not made simpler by that fact. The Information Technology Center has developed the Career Cluster Initiative (ITCCI), a national model to help education policymakers and practitioners improve IT education programs. Educational Development Corporation (EDC) is charged with developing and implementing ITCCI. This article details the model and the six facets of the project: a definition of the cluster, a program model, knowledge statements with criteria, a Web-based educator's resource center, a brochure for parents and students, and a network of technical assistants and practitioner-supporters.

Basic Business
A Framework for Managing Conflict - Students with entrepreneurial drive may end up running a business, and in some cases, that will be a family business. Since fewer than one-third of family businesses survive the transition from first to second generation ownership, conflict management techniques should be an essential part of the foundation in a family-owned business. This article analyzes conflicts that typically arise in family partnerships and suggests conflict management techniques specifically designed for family business ventures.

Communication
The Wireless Classroom: Planning for New Challenges - Looking ahead to the entirely wireless classroom, this article predicts that business educators will be expected to use and teach increasingly complex technology such as handheld devices (PDAs), wireless interface cards, rapid cellular transmission, and wireless Local Area Networks (LANs). Educators will face the ongoing challenge of teaching effective communication in new media, and they will need technical expertise to ensure dependability, prevent cheating, and guarantee privacy.

International Business
The Case for Creating a Hybrid International Business Course - In the ongoing debates about online teaching, some people divide into camps-the online, distance-ed devotees vs. the "live" class traditionalists. In its advocacy of hybrid courses, this article joins the best elements of both. Hybrid courses accent the traditional lecture format with the advantages of electronic networks. They especially suit international business content, offering ready access to a number of resources: international materials and research, group projects via e-mail without logistical hurdles, online chat sessions with government and business personnel, streamlined teacher record-keeping, and more contact with students.

Methods
Getting Your Students to Read - Secondary teachers who want students to embrace books often have a reluctant audience for their beliefs. Getting elementary and secondary students to become strong, avid readers is the ideal, and approaching it can be difficult. Keil and Olivo's method for hooking kids into books is activity-based and grounded in the use of varied learning styles. Students who use a strategy to guide them and must respond as they read are more likely to do it and comprehend it. Innovative strategies for note taking, outlining, remembering, finding main ideas and details, and vocabulary building tap into cognitive, oral, and visual abilities.

Technology
Systematically Integrating Technology Into the Business Teacher Education Program - In 2001, the business faculty at Robert Morris University in Pennsylvania faced the facts about education: "To be educated today is to be able to navigate easily in the world of information technology." They formed committees, did an extensive technology survey, freed up faculty time in order to learn from one another, and then overhauled their program. This article provides a useful model for departments or schools that want to take grass roots, teacher-inspired approaches to curriculum revision and make needed changes that benefit everyone.

Open Forum
Reflections of a First-Time Online Teacher - Written from the point-of-view of a new teacher in an online course, this article has especially valuable advice about the usefulness and the challenges of online instruction. The authors cover every aspect of course development and delivery, from planning and equipment problems to grading and communication problems that arise in the virtual classroom. The lessons learned are preventive medicine for newcomers, and the authors' experience is testimony to the traditional values of planning, persisting, and creativity for the purpose of enhancing instruction.