PublicationsBusiness Education Forum

 

Business Education Forum Highlights
October 2003, Volume 58, Number 1

FORUM FEATURE
Lessons in Human Relations - "Empathy, courtesy, knowing when to listen and how to "get along"—these are among the human relations skills that can make or break a business relationship. With due respect for tech skills and for what Peter Senge calls "know-how/do-how," business success often comes down to mastering the "sixth R"1—relationship literacy, or the ability to create good relationships with others. This article explores the importance of relationship literacy in the next economy, and how business education instructors are helping students develop and improve their human relations skills for business success."

BUSINESS SPOTLIGHT
Investing in the Company by Investing in Its Staff: Walt Disney World Resort and IRS - "This issue’s "Business Spotlight" features two organizations that believe human capital is a business’ core asset—and that human relations skills are core competencies for its employees."

 

CURRICULUM FORUM

Accounting
Strategies for Detecting and Correcting Errors in Accounting Problems - "The purposes of this article are to (a) review common errors that students commit resulting from deficiencies in fundamental prior knowledge, inattention to detail, and ineffective test-taking strategies and (b) provide potential solutions to the problems. The list of errors presented here is not exhaustive, but based primarily on personal observations as an accounting faculty member and on exchanges with colleagues about their experiences."

Basic Business
Teaching Basic Business: An Entrepreneurial Perspective - "Preparing students for the work- force is nothing new to business educators, but the tremendous changes in the business environment that have taken place during the latter part of the 20th century and the beginning of the 21st are something new. Business educators have always stressed the importance of understanding "what America’s students should know and be able to do in business" (National Business Education Association, 2001, p. ix). To achieve this goal, business educators must survey the landscape of today’s economy and analyze how recent entrepreneurial activity has redefined the American economy and reshaped employment opportunities."

Communication
Addressing the Communication Needs of Business - "Providing students with the skills that prospective employers are looking for should be a top priority of business college curriculum committees. Looking at what business is asking for today, however, and comparing it to the existing curriculum of some colleges of business reveals a discrepancy between "what business wants" and "what business gets." At the University of Wisconsin at Eau Claire (UWEC), this problem is being addressed with a model program that requires all College of Business students to take core communications courses and offers an advanced certificate for those who want to become highly qualified in this area."

International Business
The Business Education Curriculum: Around the World in 180 Days - "The standards developed by NBEA help teachers to focus on the global business environment by integrating international business relations with the development of basic concepts in economics, finance, management, and marketing, and other courses. Because of this integration, students can see international business not as a remote and separate entity (which they may not view as being important to them), but as an integral part of the "real-world," of business as it is actually practiced today. The integration of the international business topics into standard subjects will help students connect subject content to the global society in which they belong and will work. The integration across the curriculum also reinforces the need for students to expand outward from their small worlds into the larger, global society. To become a "citizen of the world" is to become a more effective, well-balanced citizen."

Marketing
Tips for Marketing Your Program in Today's Competitive Environment - "In a time of increasing competition for students to fill elective courses at the secondary level, business and marketing education is especially challenged to boost or at least maintain student enrollments. Additionally, the expansion of graduation and academic core course requirements means that business and marketing teachers must be vigilant in their recruitment and retention efforts."

Methods
The Correlation Between Attendance, Grades, and the Nontraditional Student - "Researchers have focused a much dimmer light, however, on postsecondary education, where the attention to this significant relationship is markedly reduced. Even less available from researchers are statistics that examine the attendance-achievement correlation among nontraditional students. Consequently, research is unavailable that examines teaching strategies designed to address the attendance-achievement correlation among students who fit an alternative profile. A look at attendance-achievement statistics from four universities that educate nontraditional students may help to 1) bring the challenges of educating nontraditional students—a fast-growing population—into the light, and 2) assess the attendance-achievement factor at the college level and its implications for revising teaching methods and strategies to address it."

Research
Evaluation in Online Courses - "Online instruction is no longer just an idea for the future. Classes in online learning now have a place on most lists of postsecondary course offerings. Among educators, however, concern still lingers about the online evaluation process. Can the evaluation of online instruction have integrity equal to its counterpart in traditional classroom instruction? This study presents the results of a survey conducted among postsecondary instructors of online education, in order to better assess the efficacy of online evaluation."

Technology
Top Ten Human Errors in Electronic Information Security - "In order to achieve an acceptable level of security that will prevent losses of information or intelligence, organizations large or small, public or private, must dialogue and negotiate among all stakeholders to develop a comprehensive approach. It must emphasize both the human and technical dimensions. Hence, sustaining the highest level of information security relies on every stakeholder, technical support specialist, and end user of such an information system in any given organization."