PublicationsBusiness Education Forum

 

Business Education Forum Highlights
December 2003, Volume 58, Number 2

FORUM FEATURE
Entrepreneurship: The Art of Keeping Businesses In Business - "The next time you’re in class, look around the room. Seven out of every 10 high school students want to run their own business someday. The other three will work for someone else. The "someone else" may be start-up companies—entrepreneurship is now the biggest driver of the U.S. and global economies, and the entrepreneur is becoming the most important player in building the global economy."

BUSINESS SPOTLIGHT
Focus on the Solopreneur - In this spotlight, three businesses are
profiled, each in different stages of development: start-up, established and growing, and mature.

 

CURRICULUM FORUM

Accounting
So You've Been Asked to Teach Principles of Accounting... - "Teaching principles of accounting for the first time has the potential
to be a challenging and rewarding experience. Teaching challenges the instructor’s abilities to motivate learners, manage class instructional time, and find creative methods for conveying new concepts to learners. The opportunity also offers rewards, as students begin to comprehend and apply new concepts introduced during the course. On the other hand, entering the accounting classroom without an understanding of its challenges and with unrealistic expectations could easily result in an unpleasant and stressful experience. Although this article is based on a university-level teaching experience, the principles and concepts apply to secondary and postsecondary education as well."

Basic Business
Our Economic System--Some Basic Concepts Students Should Understand - "The purpose of this article is to identify some basic economic concepts that are important to individuals and to identify ways teachers can help students understand them. In any basic business/economic education course, students should know and understand these fundamental concepts and explore some of the sources of data about our economic system. This article describes a few of those concepts and provides students with a "starting point" guide to essential economic data."

Communication
Innovative Activities for Business Communication - "This article provides ideas for the business communication classroom that allow students to actively participate in the curriculum. Many of the activities can be applied at the middle, secondary, or postsecondary levels, with only slight modifications to content. These activities were either created by the authors or are variations from activities in the domain of business communication literature."

International Business
Developing Global Managerial Skills: Business Educators' Roles and Instructional Ideas - "How do people become strong candidates for global managerial positions? What is required? What roles do business educators have? How can they better prepare learners for global managerial positions? This article provides answers to these questions."

Marketing
Applying Critical and Creative Thinking Skills in Today's Marketing Lab - "To provide students in a marketing lab with a substantive learning experience that challenges them to think critically and creatively, the opportunity to take a comprehensive course should be a part of the plan. A comprehensive course applies management concepts, demonstrates critical and creative thinking in operating the lab, and provides leadership opportunities for students to operate a marketing lab in an actual retail business setting."

Methods
Voice Recognition Technology in Business Methods Courses - "Communication technologies and their accompanying methodologies are a catalyst for change in business education. Voice recognition technology, the most revolutionary word processing application being taught in business classrooms today, is opening up new possibilities for teachers and students alike. As with other technological shifts throughout the history of the profession, business educators vary in their enthusiasm and willingness to adopt new methods and procedures. Regardless of how individuals react to change within business education, instructional methods courses for future and inservice teachers should reflect the latest developments in the field."

Student Organizations
Student Leadership Opportunities - "Without a doubt, career and technical student organizations offer benefits to student members while they are enrolled in business courses or programs of study. But does student membership in organizations such as FBLA-PBL, Business Professionals of America (BPA), Pi Omega Pi, and the National Business Education Association have positive benefits for members in their careers? A look at what student members do in organizations and a listen to their own assessments of the benefits of belonging are the best way to answer that question."

Technology
Instant Messaging: Personal Use, Business Use, and Educational Use - "Introduced by ICQ (I Seek You) in
1996 and popularized by AOL, instant messaging (IM) allows a user to locate and establish an independent messaging session with another user. Once connected, real-time conversation and file sharing can take place instantaneously. Hailed as one of the hottest recent technology trends (Raycast Northwest, 2003; Seth, 2001), IM is sneaking its way through the corporate back door—like the telephone, the Internet, and electronic mail before it. Although some educational institutions, teachers, and students currently report using IM, increased awareness of IM availability and benefits could stimulate educational use."