PublicationsBusiness Education Forum

 

Business Education Forum Highlights
February 2004, Volume 58, Number 3

FORUM FEATURE
From Good to Great: How Teachers Grow - "Teachers have been evaluated by administrators, parents, and even students. But are they the best judges of teaching effectiveness? Assessment of student achievement coupled with district-prescribed professional development programs may be one way of measuring and then improving teacher quality, but it is not the only way. Current research and practice suggest another alternative: practitioners themselves. Like those in other professions such as medicine and law, teachers have begun to take the lead in defining best practices and holding themselves accountable for meeting those standards. Some of the most promising ventures involve opening the classroom door to allow peer observation and evaluation, and taking a reflective rather than judgmental stance toward what happens there."

BUSINESS SPOTLIGHT
Riverdeep: Integrating Technology into Teaching and Learning -"Teachers want more technology training—and they want this
training without having to be pulled out of their regular classes, said teachers like Tiah Van Dusen, a school-to-career coordinator involved in polling teachers in the Hermiston, Oregon, school district to learn what kind of professional development its teachers wanted. Riverdeep, a U.S.-based educational software company, may have at least part of the answer: AssessOnline and IntegrateOnline, software that deals specifically with teacher professional assessment and development in technology-infused education."

 

CURRICULUM FORUM

Accounting
Creating a Dynamic Learning Environment for Introductory Financial Accounting - "This article presents ten strategies for creating a dynamic accounting environment aimed at improving the climate for learning in the introductory class. These strategies include (a) using cooperative learning, (b) incorporating technology in the classroom, (c) minimizing lecture, (d) demonstrating passion for the subject, (e) keeping material relevant, (f) making students responsible for their own learning, (g) showing concern for students, (h) engaging students’ attention, (i) using a variety of evaluation criteria, and (j) motivating and challenging students."

Basic Business
The Manager's Use of Speech Recognition: Updating the Management Curriculum - "Although many see the technology as immediately applicable to business technology classrooms, business educators have a responsibility to evaluate its usefulness and applicability to the general, basic business knowledge of students. This study reviews the application of speech recognition (SR) or voice recognition (VR) technology to basic business courses, particularly the management curriculum."

Communication
"Firing Line": Developing and Using Communication Scenarios to Help Students Handle Difficult Questions - "Responding effectively to difficult questions is an essential skill for business managers. Whether it be answering customer complaints or addressing employee concerns, a manager’s ability to respond to potentially hostile, "rapid-fire" questions is paramount to maintaining strong public relations externally and high company morale internally. This skill, however, is not often taught in business communication classes. The Firing Line exercise was developed to give students an opportunity to practice responding to difficult questions."

Entrepreneurship
A Theoretical Review of the Effects of National Culture and Gender Differences in Entrepreneurial Ventures - "This paper investigates the importance of national culture and gender differences on entrepreneurial activity. It focuses on whether a "shrinking world" has wiped out or significantly reduced the effects of national cultures, or whether national cultural and gender differences in entrepreneurial efforts have resisted globalization. Propositions are developed to link national culture, gender differences and entrepreneurial venture activity."

International Business
"G-E-S-P is the World!": Identifying International Opportunities and Global Business Risks - "While 'G-E-S-P' may seem like a silly nickname for the global business environment, remembering and using the elements of this acronym can enhance student learning. The ability to identify international business opportunities and risks is a vital career skill. Throughout their lives, students will encounter these foundations of global business activity. Awareness of the geographic, economic, social-cultural, and political-legal influences on a dynamic global economy can be reinforced by reminding students, 'G-E-S-P is the world!'"

Marketing
Own Your Own: Using an Entrepreneurship Model to Increase Rigor - "The standards and performance indicators clearly illustrate that "owning your own" can provide a unique and challenging way to position both business and marketing education and many of the traditional academics. A program built on rigorous entrepreneurship standards can, they believe, capture the imagination and interest of a very significant percentage of the student body at both the high school and college levels. Rigor and relevance are key factors in building this model."

Methods
Making Your Online Course Successful - "The "honeymoon" phase for online instruction is over. Online students and instructors have worked together for a while now—some online courses are successful and some are not. It’s time to document and share best practices for online instruction. At the University of Cincinnati, Raymond Walters College, Office Information Technology Department, instructors have developed a model that employs several successful online instructional strategies. The computer application and Web technology courses enjoy high enrollments, retention, and student satisfaction. In addition, these strategies can be applied to an online course of any content."

Technology
Using Weblogs to Counter Information - "Weblogs (or 'blogs') are emerging in many Internet contexts, providing a simple but powerful form of online expression. This article defines weblogs and describes how they can enhance the professional, community, and classroom activities of business educators, especially by making the search for relevant Internet material a less onerous task."