The world of higher education has been rapidly evolving over the past decade. But the COVID-19 pandemic has brought about even more changes to how colleges and universities operate. Remote learning is now the norm, and institutions must adapt to attract and retain students. In this article, we will explore five ideas colleges and universities can use to increase enrollment and maintain a competitive edge in the new world of remote learning.

1. Expand Online Learning Offerings

The pandemic has made online learning a necessity, and students have shown that they prefer its flexibility and convenience. As such, one of the best ways for institutions to increase enrollment is by expanding their online course offerings.

Colleges and universities should work to create robust online degree programs and courses that cater to the diverse needs of students. Institutions should also invest in technology and infrastructure to support remote learning. This includes providing students access to high-quality learning management systems, video conferencing software, and other digital tools.

Consider this research if your institution is still second-guessing whether online learning can be effective. Over the years, research has shown that online learning can be just as effective as classroom-based learning. Here are some studies that support that online education can be as effective as onsite learning:

• A 2019 meta-analysis published in the journal Educational Research Review analyzed 58 studies that compared online and face-to-face learning. The researchers found no significant difference in learning outcomes between the two modes of delivery.
• A 2018 study published in the International Journal of Educational Technology in Higher Education compared students’ learning outcomes in an online course with those in a traditional face-to-face course. The study found no significant difference in learning outcomes between the two groups of students.
• A 2017 report published by the National Education Policy Center concluded that "blended" or hybrid courses (which combine online and face-to-face learning) can be just as effective as traditional classroom-based courses.

2. Prioritize Student Success

Students are the lifeblood of any institution, and it's important to prioritize their success. Institutions that invest in student success are more likely to build a loyal student base and attract new students through positive word-of-mouth.

One way to promote student success is by offering academic support services such as tutoring, writing centers, and academic coaching. Institutions should also provide students with access to career counseling, internships, and other professional development opportunities that can help them succeed in the job market.

Moreover, institutions should prioritize mental health and wellness services for students. The pandemic has taken a toll on students’ mental health, and institutions that provide vital mental health services are more likely to attract and retain students.

3. Offer Personalized Learning Experiences

Students today expect a personalized learning experience catering to their needs and preferences. Institutions that offer personalized learning experiences are more likely to attract and retain students.

Personalized learning experiences may include customized academic plans, flexible course schedules, and the ability to choose from various course formats (in-person, online, hybrid). Additionally, institutions may offer personalized learning pathways that allow students to earn degrees or certificates in a shorter amount of time by recognizing prior learning and work experience.

Investing in learning analytics and other data-driven technologies can help institutions personalize the learning experience for students. For example, institutions may use data analytics to identify at-risk students and provide targeted support to help them succeed.

4. Build Strong Industry Partnerships

Building strong partnerships with local industries is an effective way for institutions to increase enrollment and maintain a competitive edge, especially for business programs.  By partnering with businesses and organizations, institutions can demonstrate their commitment to the community and create opportunities for students to engage in meaningful service projects and internships.

Community partnerships may also provide opportunities for institutions to offer specialized programs and courses that meet the needs of local industries. This may include certificate programs in healthcare, technology, or other high-demand fields.

Furthermore, community partnerships may provide opportunities for institutions to attract non-traditional students, such as working adults and military personnel looking for an education tailored to their needs.

5. Offer Affordable Education

Higher education costs are a significant concern for many students and their families. Institutions that offer affordable education are more likely to attract and retain students.

One way to offer affordable education is by investing and curating open educational resources (OERs) and other digital resources that can be accessed at little or no cost. Additionally, institutions can work to reduce the cost of textbooks and other materials by partnering with publishers to offer digital versions or by creating their own online resources.

Institutions can also offer financial aid and scholarships to students who need it. By making education more affordable and accessible, institutions can attract a broader range of students who may not have considered higher education otherwise.

In conclusion, colleges and universities that employ these five ideas are more likely to increase enrollment and maintain a competitive edge in the new world of remote learning. By expanding their online offerings, prioritizing student success, offering personalized learning experiences, building strong industry partnerships, and offering affordable education, institutions can create a supportive and engaging learning environment that meets the evolving needs of students. The pandemic has brought about many changes to higher education, but institutions can thrive in the post-pandemic world by adapting and innovating.

Author
Joe McClary, Executive Director of the National Business Education Association