Advertising & Partnership Summary

Looking for the fastest way to reach business educators? Here are your top options at a glance:

Fast Facts:

• NBEA connects you with both secondary and collegiate business educators.

• Associate members enjoy 50% off ad rates in other channels.

• Newsletter engagement is consistently above nonprofit industry averages.

• Forum ads appear in NBEA’s official journal trusted by educators nationwide.

• Partnership programs allow for customized, high-impact outreach aligned with your brand and goals.

ASSOCIATE MEMBERSHIPS

Associate memberships cost $395 annually and include one educational webinar scheduled and approved by NBEA and hosted by the provider.  These webinars should be educational in nature, but the provider is welcome to place its product as the center of the topics. NBEA will disclose to its members when vendors provide these educational sessions.

Associate membership also includes twice-annual newsletter article placement at NBEA's discretion.  These cannot be commercials or overt advertisements but rather informational pieces that earn the attention of educators and have some purpose in educating the member while placing the members' product or initiative and the center of the piece. 

The association membership connects you to the NBEA Business Education Ecosystem and gives you exposure throughout the year as you build your brand and trust with educators. 

Associate members also enjoy signifcant discounts on convention registrations, exhibition space plus 50% off advertising below. 

Become an associate member here and choose "associate" and then complete the registration process.

KeyingIN NEWSLETTER

With a mailing list of 11,500 members and non-members, KeyingIN offers the broadest exposure to the NBEA audience.  KeyingIN offers a combination of NBEA association news and other curated articles on business education issues. Open rates vary across issues but are consistently above industry averages. The current open rate is 46% with an industry average of 36%. The average click rate varies across issues but averages 3%. 

KeyingIN ad rates are $425.00 for one 280px by 360px run.  Two runs (one month apart) $750.00.  A limited number of ad spaces are available for this new and popular newsletter.

Content is due by the first of everything month for publication a day or two later.

BUSINESS EDUCATION FORUM

With a subscription base of approximately 2,000 business educators, the Forum is an excellent way to expose your product or service to NBEA members. As of 2/1/2020, The Forum is published electronically to members and in hardcopy only to select libraries and subscribers.

Editorial Focus
Business Education Forum is the official journal of the National Business Education Association (NBEA), the nation's largest professional organization devoted exclusively to serving individuals and groups engaged in instruction, administration, research, and dissemination of information for and about business. NBEA is the leading association devoted to the recognition that business education competencies are essential for all individuals in today's fast-changing society.

NBEA is committed to the advancement of the professional interest and competence of its members and provides programs and services that enhance members' professional growth and development. Further, NBEA serves as a unifying agency among other groups dedicated to advancing and improving business education.

Editorial Content
Business Education Forum is published two times a year—, December, and May —with a special section in each issue. Business Education Forum is written and edited by business educators and others concerned with advancing business education.

Articles of general interest to business educators, such as international business, teaching ideas for instructors, technology, trends, and current issues, are reported in the OPEN FORUM section of the journal. The CURRICULUM FORUM section provides insight into teaching technology, accounting, marketing, basic business and economics, communication, international business, and methods.

Circulation and Member/Reader Profile
As a member service, Business Education Forum is provided to all NBEA members. NBEA membership includes business teachers, administrators, supervisors, teacher educators, training and development personnel, and college and university students. The membership breakdown by teaching level is as follows:


Terms and Billing Information
Advertisers are billed on the date of the publication mailing. Payment is due within 30 days of the invoice. In the event that an account becomes 60 days overdue (90 days from the original invoice date), the advertiser will be informed in writing that unless payment is received, all scheduled advertising not already on press will be cancelled. NBEA requires that all new advertisers submit payment with an insertion order.

Click on the link to view a printable advertising rate card or review the pricing information provided below.

Digital copies of the Forum are published in full color.  Hardcopy Forums ordered by members separately have color covers and black and white interior only.

Issuance and Closing Dates
To guarantee insertion of advertising in any particular issue of Business Education Forum, we must receive a space commitment before the space reservation deadline. A written and signed insertion order is required. Camera-ready materials are due within 14 days after the space reservation deadline.

Issue Date: December
Space Reservation Deadline: October 1
Camera-Ready Artwork Deadline: October 15

Issue Date:May
Space Reservation Deadline: April 1
Camera-Ready Artwork Deadline: April 15

Furnished Materials

All material for publication must be provided in PDF format.

Mailing Instructions
All correspondence, insertion orders, contracts, and advertising materials should be sent to:

Questions and content can be sent to MemberService@nbea.org

General Conditions
Cancellation of ad space must be received in writing no later than the first of the month preceding the month of issue.

Cancellation of ad space must be received in writing no later than the first of the month preceding the month of issue. Charges incurred for client-requested changes to ad copy will be billed at cost to the advertiser. If the advertiser fails to provide copy to meet the deadline for the issue in which space has been ordered, the last ad run will be repeated. If no advertisement has been previously run, the advertiser will be billed for the reserved space.

The publisher shall not be liable for any costs or damages caused by its failure to publish an advertisement for any reason. The publisher’s liability for error will not exceed the cost of the space occupied by the error. Conditions, other than rates, are subject to change by the publisher without notice.

No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. The publisher will not be bound by conditions printed or appearing on the insertion order or copy instructions that conflict with provisions on this rate card. All advertising is subject to approval by the publisher. The publisher reserves the right to include the word “advertisement” with copy that, in the publisher’s opinion, resembles editorial matter. The publisher assumes no responsibility for and will not be liable for any claims made in advertisements. The publisher assumes that all photographs and endorsements have been covered by written consent. The publisher shall have the right to hold the advertiser and/or its advertising agency jointly responsible and liable for such monies that are due and payable to the publisher for advertising that the advertiser or its agent ordered and that was published.

Additional Partnership Opportunities with NBEA

Beyond standard advertising, Associate Members gain access to exclusive opportunities designed to build deeper connections with educators and elevate your organization’s presence in the business education community:

• Sponsored Membership Webinars
  Host an educational webinar promoted by NBEA while sponsoring association memberships for attending teachers at a discounted rate. NBEA targets specific educator segments aligned with your event, ensuring meaningful engagement at a predictable cost per lead. This is one of the most effective ways to generate sales leads and establish long-term relationships with educators.

• Strategic Sponsorships & Promotional Grants
  NBEA offers tailored sponsorship opportunities and promotional partnerships that amplify your visibility within the business education ecosystem. Our members value and support organizations that invest in their success. Trusted by leaders such as Discover, Discovery Education, and the College Board, NBEA provides a proven gateway for advancing initiatives that benefit teachers, students, and the broader business education community.
  

• NBEA's convention and exposition attracts 300-400 educators annually. The convention is a perfect opportunity to have discussions and promote your brand while experiencing a well designed exhibition that drive educators to you and respects your time.  Find out more at NBEA.org/Convention

📩 To explore these opportunities, contact NBEA or reach out directly to the Executive Director for customized partnership options.