226 pages.

Table of Contents
PREFACE

CHAPTER 1
Preparing Students to Embark on Philanthropic Opportunities
Faridah Awang
Kambiz Tabibzadeh
Weiling Zhuang
Eastern Kentucky University
Richmond, KY

CHAPTER 2
Using Adobe XD to Create Student App Prototypes: New Methods for Teaching
Business Communication in a Post-COVID World
Marcy Leasum Orwig
University of Wisconsin-Eau Claire
Eau Claire, WI

CHAPTER 3
A Classroom Activity Approach to Improving Business Students' Communication
Skills
Elizabeth Muckensturm
Coastal Carolina University
Conway, SC

CHAPTER 4
Best Practices in Online Teaching and the Development of Students' Digital Communication
Skills
Peter Davidson
Catherine Nickerson
Zayed University
Dubai, United Arab Emirates

CHAPTER 5
Innovative Business Communication Assignments for the 21st Century
Carol S. Wright
Stephen F. Austin State University
Nacogdoches, TX
Kayla N. Sapkota
Arkansas State University at Beebe
Beebe, AR

CHAPTER 6
"Why Can't My Students...?': Solutions for Improving Written and Oral
Communication Skills
Sarah E. Moore
University of Texas at Dallas
Dallas, TX
Kathryn L. Lookadoo
University of Oklahoma
Norman, OK

CHAPTER 7 
Storytelling in the Business Classroom: An Active Learning Technique that is
Especially Useful in Today's Classroom
Michelle S. Freeman
East Tennessee State University
Johnson City, TN

CHAPTER 8
Addressing Student Demand for Careers in the Sport and Entertainment
Industry
Corinne M. Daprano
Haozhou Pu
University of Dayton
Dayton, OH

CHAPTER 9
Teaching Fashion in Business Curriculums
Amber Chatelain
Marshall University
Huntington, WV

CHAPTER 10
Becoming a Business Analyst as a Data Scientist: Making Sense of Review,
Rating, and Ranking
Jiyoon An
Fayetteville State University
Fayetteville, NC

CHAPTER 11
Becoming a Salesforce Adventurer in Financial Services: A Digital Badging
Application
Brian A. Vander Schee
Indiana University
Bloomington, IN
Frederick P. Dewald
University of Memphis
Memphis, TN

CHAPTER 12
The Need to Teach Personal Finance at a Young Age and Best Practices
Anca Traian
Larry R. White
East Tennessee State University
Johnson City, TN

CHAPTER 13
Life Skills: Teaching Personal Finance to College Students During a Pandemic
Nilton Porto
Jing Jian Xiao
University of Rhode Island
Kingston, RI

CHAPTER 14
Accounting for Crisis: Pedagogical Methods for Uncertain Times
Reanna Berry, PhD, CPA, CFE, M.P.Acc.
Georgia Gwinnett College
Lawrenceville, GA

CHAPTER 15
COVID-19 Implications on the Demand for Supply Chain Professionals
James Kirby Easterling
Eastern Kentucky University
Richmond, KY

CHAPTER 16
Digital Marketing Certifications in an Agile Educational Climate
Amy Goode
Stephanie Anderson
University of Glasgow
Glasgow, Scotland

CHAPTER 17
Personal Branding in a Disruptive Marketplace
James Blair
Eastern Kentucky University
Richmond, KY
Lee Allison
Texas A&M University
College Station, TX
Jin Ho Jung
Ohio Northern University
Ada, OH


CHAPTER 18
Building Your Personal Brand: Strengthen "Soft" Skills to Bring Value to
Employers
Ron G. Christian
Fort Hays State University
Emporia, KS
Samer Sarofim
California State University - Fresno
Fresno, CA

CHAPTER 19
Adaptability: Modeling and Teaching Dimensions of Leadership's Defining
Characteristics
Beth Polin
Eastern Kentucky University
Richmond, KY

INDEX