Do your students write emails like text messages? Then you'll want to get to know Rubin, NBEA's latest associate member. The NBEA Executive Board recently passed new bylaws that allow vendors and other business education stakeholders to have a place in NBEA. We would like to welcome NBEA's first associate member effective January 1, 2021.
Rubin is a leading provider of online curriculum for business communication skills.
Led by Danny Rubin, a former TV news reporter for CBS and producer for NBC's "Meet the Press," the company draws upon best-practice communication techniques from the world of work (ex: email/phone etiquette).
Rubin, the company, then provides those lessons in a robust online learning platform called "Emerge" that integrates with most LMS (ex: Canvas, Schoology and Google Classroom) for single sign-on.
Amid the pandemic, students need guidance on how to write an email, engage in conversation with teachers/employers and look their best through Zoom, Google Meet and Microsoft Teams.
That's where Rubin hopes to be a resource for the NBEA community -- today, tomorrow and when students can once again safely learn in the classroom. Ariel Kirshenbaum, the career and technical education (CTE) coordinator for the West Contra Costa Unified School District (San Francisco Bay area), uses Emerge for a “virtual internship” program that gives students real-world communication skills experience while at home. “There was one student, in particular, who lit up and said, ‘I never realized there were so many ways you can write an email,’ and she had so much fun with it,” said Kirshenbaum.
As we head into the spring semester, Rubin now works with teachers in school systems including in Los Angeles, Miami, Atlanta, Fairfax County (Virginia) — and, on the other end of the spectrum, a high school in rural Minnesota with 50 students in the senior class.
Faculty also employ Emerge at the college level within four-year colleges and universities including Michigan State, Alabama, George Mason, Penn State and Colorado State.
“We knew the pandemic presented an opportunity to help schools at a critical moment,” said Danny Rubin, founder of Rubin. “In many instances, Emerge serves in place of on-site internships and real-world opportunities so students can gain important professional development skills from home.”
More than lessons on email writing or networking conversations, Emerge imparts “soft skill” values of fairness, compassion, curiosity, authenticity and active listening.
Blog Home
All Blogs
Immediate Past President
2025-2026 President
President-elect
Print Page
RSS
