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High-Leverage Teaching Practices: Transforming Classroom Dynamics through Research-Backed Strategies

Posted By Joe McClary CAE, Tuesday, December 19, 2023

In the ever-evolving field of education, high-leverage teaching practices (HLTPs) have emerged as a significant force in enhancing classroom learning and student achievement. After years of teaching and leading instructor development programs, a colleague recently asked about “high leverage practices,” and I decided to provide some research and explanation.

Great teachers have a sixth sense of what is working instructional with students. For example, a teacher is offering lecture instruction on the accounting equation and can feel in their gut an uneasy feeling that students aren’t getting it or are uninterested, although some are learning (low-leverage). So the teacher decides to put the students into groups, asks them to come up with their own business idea, and they begin itemizing expenses and revenues they might experience in their business.  Students engage and seem more interested and certainly learn more (high-leverage).  These HLTP practices, grounded in extensive research, offer educators effective strategies to optimize teaching and learning experiences.

 Understanding High-Leverage Teaching Practices

HLTPs are teaching methods identified through research as highly effective in improving student learning. They are considered "high-leverage" due to their substantial impact on student engagement and achievement across various subjects and grade levels.

 Key High-Leverage Teaching Practices

Research highlights several core HLTPs, including:

1. Explicit Instruction: This involves breaking down learning tasks, setting clear, measurable objectives, providing opportunities for student response, and delivering immediate feedback. Explicit instruction is particularly effective in teaching students with disabilities, enhancing skills across many domains, and fostering strategic thinking (American Federation of Teachers).

2. Providing High-Quality Feedback: Constructive feedback guides students' learning and behavior, helping them understand their progress and areas for improvement.

3. Teaching Social Behaviors and Cognitive Strategies: This includes strategies to support learning and independence, promoting active student engagement, and using assistive technologies.

4. Scaffolded Supports and Flexible Grouping: These strategies adapt to individual learning needs, providing varying levels of support and flexible group arrangements to facilitate learning.

 The Impact of HLTPs on Education

HLTPs have been shown to yield positive outcomes in various educational settings. Teachers report enhanced student engagement, higher achievement levels, and more efficient classroom time utilization. These practices enable educators to be more responsive to students' needs, fostering a dynamic learning environment.

 Implementing HLTPs

Successfully integrating HLTPs into classrooms requires a shift in teaching approaches and mindset. Professional development is essential for educators to adopt these practices effectively. Collaboration among educators to share best practices is also crucial in this process.

 HLTPs in Special and General Education

HLTPs are applicable in both special and general education. They can be adapted in intensity and focus depending on the students' needs, making them versatile tools in diverse educational settings (Reading Rockets).

 Evidence-Based Practices and HLTPs

Evidence-Based Practices (EBPs) for special education, which are instructional strategies backed by research and professional expertise, align closely with HLTPs. Together, they form a powerful combination for addressing the needs of all students, particularly those with disabilities. Implementing HLTPs alongside EBPs within a Multi-Tiered System of Supports (MTSS) framework has shown promise in increasing student success (High-Leverage Practices Writing Team).

 Conclusion

High-Leverage Teaching Practices offer a research-backed pathway to more effective and engaging teaching and learning experiences. By focusing on these practices, educators can create a learning environment that is both inclusive and effective, leading to improved educational outcomes for students across various learning spectrums. The trick is for teachers to always be looking for a more effective way to engage their students and increase the leverage of the opportunity to have with each of them.

 References

American Federation of Teachers. (n.d.). High-Leverage Practices. Retrieved from [www.aft.org](https://www.aft.org)

High-Leverage Practices Writing Team. (n.d.). High-Leverage Practices and Evidence-Based Practices: A Promising Pair. Retrieved from [highleveragepractices.org](https://highleveragepractices.org)

Reading Rockets. (2015). High-Leverage and Evidence-Based Practices: A Promising Pair for All Learners. Retrieved from [www.readingrockets.org](https://www.readingrockets.org)

Tags:  High-leverage teaching practices 

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Interleaving In Business Education - Learning Non-Sequentially Isn't Always Bad

Posted By NBEA, Friday, November 17, 2023

Interleaving is a progressive teaching strategy that is gaining traction in various educational fields, including business education. This article aims Interleavingto elucidate the concept of interleaving for high school teachers, particularly those involved in business education, by discussing its benefits and providing practical implementation strategies.

Understanding Interleaving in Business Education

Interleaving, as opposed to traditional block learning, involves mixing different topics or types of practice during the learning process. For instance, in a business education course, rather than dedicating several consecutive classes to marketing and then moving on to finance, interleaving would involve alternating between these subjects within the same week or even the same class.

Benefits of Interleaving in Business Education

  1. Enhanced Cognitive Skills: Interleaving forces students to continually switch gears and apply different analytical approaches, thereby improving cognitive agility.
  2. Better Problem-Solving Abilities: It helps students differentiate between various business scenarios and apply appropriate strategies, thus enhancing problem-solving skills.
  3. Real-World Application: In the business world, challenges and situations do not occur in isolation. Interleaving prepares students for real-world complexities where multifaceted knowledge application is necessary.
  4. Improved Retention: This method helps in better retention of concepts as it encourages the brain to actively recall and apply different business principles and theories.

Implementing Interleaving in a Business Education Course

  1. Curriculum Design: Plan the syllabus to cycle through different business topics such as marketing, finance, human resources, and operations, ensuring a blend in each module.
  2. Diverse Homework Assignments: Assign homework that includes problems or case studies from various business areas, not just the topic covered that day.
  3. Integrated Assessments: Create tests and projects that require students to apply a range of business concepts and skills, mimicking the multifaceted nature of business challenges.
  4. Balance in Teaching Methods: While interleaving is beneficial, it should be balanced with blocked practice, especially for complex or new topics that may require more focused attention initially.

Example: Interleaving in a Business Education Course

Imagine a week in a business education class where the teacher interleaves topics. On Monday, the focus might be on marketing strategies. Tuesday could switch to financial analysis. Wednesday might revisit marketing, but this time in the context of budgeting for marketing campaigns, integrating the previous day's financial lessons. Thursday could introduce human resource management, and Friday could involve a case study that requires students to apply all three areas - marketing, finance, and HR - in a holistic business scenario.

Challenges and Considerations

  • Adjustment Period: Students might initially find this method challenging as it can be more demanding than focusing on one subject at a time.
  • Educator Readiness: Teachers may need to adapt their teaching styles and strategies to effectively implement interleaving.
  • Content Suitability: Some business topics may be more suited to interleaving than others. It’s essential to identify which topics can be effectively interwoven.

Conclusion

Interleaving in business education offers a dynamic and realistic approach to learning. By thoughtfully incorporating this strategy, teachers can enhance their students' ability to think critically, solve problems, and apply a wide range of business concepts in real-life scenarios. While there are challenges to its implementation, the potential benefits for student learning and engagement make interleaving a valuable tool in the modern educational landscape.

More more check out this video on interleaving.

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Five Creative High School Marketing Class Project Ideas to Enhance Practical Skills

Posted By Joe McClary CAE, Monday, July 3, 2023
Marketing is a dynamic field that requires creativity, strategic thinking, and the ability to connect with target audiences. High school marketing classes provide students with an opportunity to explore various marketing concepts and develop practical skills. To make the learning experience engaging and hands-on, here are five innovative project ideas that can help students apply marketing principles in real-world scenarios.

Social Media Campaign for a Local Business:
In this project, students can work in teams to create a social media campaign for a local business. They can conduct market research to understand the target audience, analyze competitors, and identify unique selling points. The project can involve designing engaging content, managing social media platforms, and tracking analytics to measure campaign success. This project allows students to experience the power of social media marketing and develop their communication and analytical skills.

Product Launch Simulation:
Simulating a product launch gives students a chance to experience the entire marketing process, from conceptualization to execution. Students can develop a new product idea, conduct market research, design packaging, and create a marketing plan. The project can include elements like branding, pricing, distribution strategies, and promotional activities. By going through this simulation, students gain insights into the challenges faced by marketing professionals and develop critical thinking and problem-solving skills.

Nonprofit Fundraising Campaign:
In collaboration with a local nonprofit organization, students can develop a fundraising campaign to raise awareness and support for a social cause. This project allows students to understand the significance of marketing for nonprofits and develop their empathy and social responsibility. They can create compelling storytelling content, leverage social media, and organize fundraising events. By working on this project, students learn about the impact marketing can have on driving positive change in society.

Influencer Marketing Collaboration:
In this project, students can explore the growing field of influencer marketing. They can identify local influencers or micro-influencers who align with a brand or product and collaborate with them to create marketing content. This project requires students to understand influencer marketing strategies, negotiate partnerships, and measure the campaign's effectiveness. By working with influencers, students gain insights into the power of social media influencers and learn to adapt marketing strategies to a changing digital landscape.

Event Planning and Promotion:
Organizing and promoting an event provides students with hands-on experience in event management and marketing. They can plan and execute a school event, such as a charity fundraiser, talent show, or sports tournament. Students will develop skills in budgeting, project management, sponsorship acquisition, and event promotion. This project allows students to understand the importance of creating memorable experiences and effectively communicating event details to a target audience.

These five high school marketing class project ideas provide students with opportunities to apply marketing principles in practical scenarios. By engaging in real-world projects, students develop critical skills such as market research, strategic planning, content creation, and campaign analysis. These hands-on experiences not only enhance their understanding of marketing but also equip them with valuable skills that can be applied in future careers. Implementing these projects in marketing classes fosters creativity, teamwork, and problem-solving abilities, preparing students for success in the dynamic world of marketing.

Tags:  Marketing 

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10 Pedagogical Teaching Tips for High School Accounting Teachers

Posted By Joe McClary CAE, Monday, May 22, 2023

Teaching accounting at the high school level requires effective pedagogical strategies that have been researched and proven to enhance student learning outcomes. By incorporating evidence-based teaching techniques, educators can engage students, promote critical thinking, and improve their understanding of accounting principles. This article presents ten pedagogical teaching tips supported by research to help high school accounting teachers create a dynamic and enriching learning environment.

Use Real-World Examples: Research has shown that integrating real-world examples into accounting instruction helps students connect theory with practical applications (Nikolai, Bazley, & Jones, 2019). By presenting authentic scenarios and case studies, teachers can make accounting concepts more relevant and engaging for students.

Encourage Active Learning: Active learning strategies, such as group discussions, hands-on activities, and problem-solving exercises, have been found to enhance student engagement and knowledge retention in accounting education (Turner & Oakes, 2020). Encourage students to actively participate, ask questions, and collaborate with their peers to promote deeper understanding.

Provide Visual Aids: Research suggests that visual aids, such as charts, graphs, and diagrams, effectively facilitate learning and comprehension of complex accounting concepts (Reynolds & Stein, 2020). Utilize visual representations to simplify abstract ideas and help students visualize and internalize accounting information.

Utilize Technology: Incorporating technology tools, such as accounting software, spreadsheets, and online resources, can improve student learning outcomes in accounting education (Jones, Burrell, & Becker, 2017). Practical exposure to these tools familiarizes students with industry practices and enhances their understanding of accounting principles.

Incorporate Gamification: Gamified activities, such as quizzes, competitions, and simulations, have been found to increase student engagement, motivation, and knowledge retention in accounting courses (Oktaviana & Hartono, 2019). Introduce gamification elements to make learning enjoyable while reinforcing accounting concepts.

Foster Critical Thinking: Research highlights the importance of promoting critical thinking skills in accounting education (Turner & Oakes, 2020). Encourage students to think critically by presenting challenging questions and real-life scenarios that require analytical skills. This approach enhances problem-solving abilities and prepares students for practical accounting challenges.

Provide Constructive Feedback: Regular provision of constructive feedback on assignments, class participation, and assessments is crucial in accounting education (Nikolai et al., 2019). Constructive feedback helps students understand their strengths and areas for improvement, enabling them to refine their accounting skills.

Differentiate Instruction: Recognizing the diverse learning needs and styles of students and adapting teaching methods accordingly has been found to improve student learning outcomes in accounting (Mullen, 2019). Differentiate instruction by varying teaching methods, materials, and assessments to accommodate individual strengths and interests.

Promote Collaboration: Collaborative learning experiences, such as group projects or case studies, foster active engagement and knowledge construction in accounting education (Reynolds & Stein, 2020). Encourage teamwork and collaboration to allow students to learn from one another, develop interpersonal skills, and gain exposure to different perspectives on accounting concepts.

Connect with Professionals: Research suggests that connecting students with accounting professionals through guest lectures or field trips enhances their understanding of the accounting profession and its real-world applications (Jones et al., 2017). Such connections provide valuable insights, expose students to career opportunities, and reinforce the relevance of their accounting education.

References:

Jones, M. P., Burrell, A., & Becker, J. (2017). The impact of technology on student learning in accounting education. Journal of Accounting Education, 39, 17-28.

Mullen, G. E. (2019). An examination of differentiated instruction in accounting education. Journal of Accounting Education, 47, 26-37.

Nikolai, L. A., Bazley, J. D., & Jones, J. P. (2019). Instructor feedback in accounting education: Student perceptions and impact on learning outcomes. Issues in Accounting Education, 34(4), 41-56.

Oktaviana, V. K., & Hartono, J. (2019). The effect of gamification on student motivation and learning outcomes in accounting education. Journal of Accounting Education, 48, 62-74.

Reynolds, M., & Stein, S. M. (2020). Use of visual aids in accounting education. Journal of Accounting Education, 52, 100363.

Turner, L. L., & Oakes, M. R. (2020). Developing critical thinking skills: An investigation of accounting education. Journal of Accounting Education, 52, 100387.

 

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Nurturing Future Marketers: Key Trends and Issues in Marketing to Convey to Students

Posted By Joe McClary CAE, Friday, May 19, 2023
I spend a lot of time monitoring the business education ecosystem for NBEA including the marketing education vertical.  Here are several key trends and issues that we have found teachers should be conveying to students in their marketing programs.

As educators, it is crucial to equip students with the knowledge and skills necessary to navigate the ever-evolving landscape of marketing. The field of marketing is continuously influenced by emerging trends and accompanied by a range of issues that shape the way businesses interact with consumers. By highlighting these trends and issues, teachers can empower students to understand and adapt to the dynamic nature of marketing. Here are some key trends and issues in marketing that teachers should convey to their students:

Digital Transformation:
The proliferation of digital technologies has revolutionized marketing strategies. It is imperative for students to comprehend the significance of digital transformation and its impact on consumer behavior, communication channels, and data-driven decision-making. Concepts such as search engine optimization, social media marketing, and e-commerce should be covered to familiarize students with the digital landscape and its opportunities.
Research Citation: According to a study by Statista, global digital ad spending is projected to reach $389 billion in 2021, highlighting the growing importance of digital marketing in the industry (Statista, 2021).

Personalization and Customer Experience:
Today's consumers seek personalized experiences, and businesses are responding by tailoring their marketing efforts accordingly. Students should understand the importance of crafting customized messages and experiences that resonate with individual customers. Emphasize the significance of customer journey mapping, user experience design, and the use of data analytics to better understand customer preferences and deliver exceptional experiences.
Research Citation: A study by McKinsey & Company found that personalization can lead to a 10-30% increase in revenue for businesses by creating more meaningful customer experiences (McKinsey & Company, 2017).

Ethical Marketing:
In an era of heightened social consciousness, ethical marketing has gained prominence. Students should learn about responsible advertising practices, transparency in data collection and usage, and the importance of promoting diversity and inclusion. Encourage critical thinking around ethical dilemmas in marketing, such as greenwashing and deceptive advertising, to help students develop a strong ethical compass.
Research Citation: A survey conducted by Edelman found that 64% of consumers around the world buy from or boycott brands based on their beliefs and values, emphasizing the significance of ethical marketing (Edelman, 2018). NBEA friend organization MBA Research has a curriculum on ethics that could be integrated into other courses. You can find out more about that program here.

Influencer Marketing:
The rise of social media influencers has transformed the marketing landscape. Students need to comprehend the concept of influencer marketing, including the benefits and challenges associated with it. Discuss the role of influencers as brand ambassadors, the importance of authenticity, and the potential risks of influencer collaborations. Additionally, explore the ethical considerations surrounding influencer marketing, such as disclosure and transparency.
Research Citation: According to a study by Mediakix, 80% of marketers find influencer marketing to be effective, indicating its growing importance in brand promotion (Mediakix, 2019).

Data Privacy and Security:
With increased data collection and utilization, concerns around data privacy and security have become paramount. Students should understand the importance of safeguarding consumer data and complying with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Educate them about ethical data handling practices, the significance of consent, and the potential consequences of data breaches.
Research Citation: A survey conducted by Pew Research Center revealed that 79% of Americans are concerned about the way their personal data is being used by companies (Pew Research Center, 2019).

Conclusion:
By conveying these trends and issues in marketing to students, teachers can prepare them to enter a rapidly evolving professional landscape. Equipped with a solid understanding of digital transformation, personalization, ethical marketing, influencer collaborations, and data privacy, students can navigate the dynamic world of marketing with confidence

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Ten Tips for Teaching Microsoft Word

Posted By Joe McClary CAE, Friday, May 19, 2023

Business teachers that teach Microsoft Word are presented with a unique challenge, bring the content down to the students' level.  Teachers who have been teaching for years fall into the trap of knowing their topic so well, they assume it is "easy" and that the student will learn quickly and know everything they do in short order.  Keep in mind, your students may have never used Word and their schema may not be nearly as developed as yours.  Keeping that in mind, here are some tips for teaching Microsoft Word.

Start with the basics: Begin by introducing the fundamental features of Microsoft Word, such as creating, opening, and saving documents, as well as navigating the interface. Beginning with the basics leverages the educational theory of scaffolding.  Start with the skills students will stand on every day after that lesson.

Provide hands-on practice: Encourage students to actively engage with Word by assigning practical exercises or projects that require them to use various features and tools. Don't be afraid to let you student experiment. Perhaps have a "find your own feature" day where students find s new feature they aren't familiar with and experiment with it. I liked to show students how to build a table of contents automatically based on header styles. It would save them a lot of time when writing other papers. 

Break it down: When teaching more complex features, break them down into step-by-step instructions, demonstrating each step clearly and encouraging students to follow along. Again, this deploys scaffolding in your presentation and don't forget to ask the student to demonstrate what they have learned before you keep presenting new content. Be cautious of automated teaching systems.  Often, they will teach a skill that is so isolated, that the student doesn't understand the context of the tool they are working with. You can fill that gap in your instruction.

Utilize templates: Showcase the pre-designed templates available in Word and explain how they can save time and effort for creating professional-looking documents. Templates can show students what is possible in Word.  So instead of explaining what word can do, they can open a template and see for themselves. Don't forget to explain to student concept of professional formatting.  Word doesn't do a great job telling students how to format a block style letter. Format is important in the business world, and implementing it correctly still escapes computer applications like Word.

Focus on formatting: Teach students how to format text, paragraphs, and pages effectively, including font styles, sizes, alignments, line spacing, margins, and indentation.

Explore styles and themes: Introduce students to Word's built-in styles and themes, which can help maintain consistency and enhance the visual appeal of documents.

Teach collaboration features: Highlight the collaborative capabilities of Word, such as real-time co-authoring, comments, and track changes, to enable students to work together on documents. Having student work on the same document live is fun and a great business skill. 

Demonstrate productivity shortcuts: Share time-saving shortcuts like keyboard combinations for common tasks, using the Quick Access Toolbar, and customizing the Ribbon interface.

Show advanced features: Introduce advanced features gradually, such as tables, images, headers and footers, footnotes, citations, and automatic table of contents. Don't be afraid to expose more advanced features before basic ones.  The educational theory of interleaving applies here. Of course, use your judgement. However, in many cases with great students, exposing them to advanced features could pay benefits for them later. You can read more interleaving here.

Practice troubleshooting: Encourage students to explore common issues they may encounter while using Word and teach them how to troubleshoot problems, such as document corruption or formatting inconsistencies. I have always found troubleshooting paragraph spacing is something that escapes many.  Some time spent on fixing bad paragraph spacing with "show codes" can save you and them a lot of time sharpening their work products.

Remember to adapt these tips provide ample opportunities for students to ask questions which will enhance their learning experience with Microsoft Word.

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Five Ideas to Reduce Digital Distractions in Classrooms

Posted By Joe McClary CAE, Tuesday, May 9, 2023

As technology continues to become more ubiquitous in our lives, it’s becoming increasingly challenging for teachers to maintain the attention of their students in the classroom. With smartphones, laptops, and tablets at their fingertips, it’s easy for students to get distracted by the allure of social media, messaging apps, and other digital distractions. However, there are steps that high school and college teachers can take to reduce digital distractions in the classroom and create a more productive learning environment.
1. Establish clear rules and expectations
One of the most effective ways to reduce digital distractions in the classroom is to establish clear rules and expectations. At the beginning of the semester, take some time to discuss your expectations with your students. Let them know that you expect them to be fully engaged in class and that the use of electronic devices should be limited to class-related activities only. Consider creating a contract or agreement that outlines your rules and expectations and have your students sign it.
2. Make use of technology
While technology can be a source of distraction, it can also be a useful tool for keeping students engaged in the classroom. Consider using interactive apps or websites that can help students stay focused and engaged during class. For example, you can use polling software to get real-time feedback from students, or you can use educational games or simulations to help reinforce important concepts.
3. Encourage active learning
Active learning is a teaching method that encourages students to be more engaged and involved in the learning process. By incorporating activities such as group discussions, role-playing exercises, or hands-on projects, you can create a more dynamic and engaging classroom environment that can help reduce digital distractions.
4. Create a device-free zone
Another effective way to reduce digital distractions in the classroom is to create a device-free zone. Designate an area of the classroom where electronic devices are not allowed, such as the front row or a specific section of the classroom. This can help students who are easily distracted by their devices stay focused and engaged in class.
5. Be an engaging and dynamic teacher
Ultimately, the most effective way to reduce digital distractions in the classroom is to be an engaging and dynamic teacher. Create a classroom environment that is welcoming and inclusive, and use a variety of teaching methods to keep students engaged and interested. By being an active and involved teacher, you can help reduce digital distractions and create a more productive learning environment for your students.

In conclusion, reducing digital distractions in the classroom requires a multifaceted approach that involves establishing clear rules and expectations, using technology effectively, encouraging active learning, creating a device-free zone, and being an engaging and dynamic teacher. By implementing these strategies, high school and college teachers can create a more productive and engaging classroom environment that fosters learning and helps students stay focused and engaged.

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Tags:  Classroom Management 

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Five Tips for Colleges and University Business Programs to Increase Enrollment

Posted By NBEA, Monday, April 24, 2023

The world of higher education has been rapidly evolving over the past decade. But the COVID-19 pandemic has brought about even more changes to how colleges and universities operate. Remote learning is now the norm, and institutions must adapt to attract and retain students. In this article, we will explore five ideas colleges and universities can use to increase enrollment and maintain a competitive edge in the new world of remote learning.

1. Expand Online Learning Offerings

The pandemic has made online learning a necessity, and students have shown that they prefer its flexibility and convenience. As such, one of the best ways for institutions to increase enrollment is by expanding their online course offerings.

Colleges and universities should work to create robust online degree programs and courses that cater to the diverse needs of students. Institutions should also invest in technology and infrastructure to support remote learning. This includes providing students access to high-quality learning management systems, video conferencing software, and other digital tools.

Consider this research if your institution is still second-guessing whether online learning can be effective. Over the years, research has shown that online learning can be just as effective as classroom-based learning. Here are some studies that support that online education can be as effective as onsite learning:

  • A 2019 meta-analysis published in the journal Educational Research Review analyzed 58 studies that compared online and face-to-face learning. The researchers found no significant difference in learning outcomes between the two modes of delivery.
  • A 2018 study published in the International Journal of Educational Technology in Higher Education compared students’ learning outcomes in an online course with those in a traditional face-to-face course. The study found no significant difference in learning outcomes between the two groups of students.
  • A 2017 report published by the National Education Policy Center concluded that "blended" or hybrid courses (which combine online and face-to-face learning) can be just as effective as traditional classroom-based courses.

2. Prioritize Student Success

Students are the lifeblood of any institution, and it's important to prioritize their success. Institutions that invest in student success are more likely to build a loyal student base and attract new students through positive word-of-mouth.

One way to promote student success is by offering academic support services such as tutoring, writing centers, and academic coaching. Institutions should also provide students with access to career counseling, internships, and other professional development opportunities that can help them succeed in the job market.

Moreover, institutions should prioritize mental health and wellness services for students. The pandemic has taken a toll on students’ mental health, and institutions that provide vital mental health services are more likely to attract and retain students.

3. Offer Personalized Learning Experiences

Students today expect a personalized learning experience catering to their needs and preferences. Institutions that offer personalized learning experiences are more likely to attract and retain students.

Personalized learning experiences may include customized academic plans, flexible course schedules, and the ability to choose from various course formats (in-person, online, hybrid). Additionally, institutions may offer personalized learning pathways that allow students to earn degrees or certificates in a shorter amount of time by recognizing prior learning and work experience.

Investing in learning analytics and other data-driven technologies can help institutions personalize the learning experience for students. For example, institutions may use data analytics to identify at-risk students and provide targeted support to help them succeed.

4. Build Strong Industry Partnerships

Building strong partnerships with local industries is an effective way for institutions to increase enrollment and maintain a competitive edge, especially for business programs.  By partnering with businesses and organizations, institutions can demonstrate their commitment to the community and create opportunities for students to engage in meaningful service projects and internships.

Community partnerships may also provide opportunities for institutions to offer specialized programs and courses that meet the needs of local industries. This may include certificate programs in healthcare, technology, or other high-demand fields.

Furthermore, community partnerships may provide opportunities for institutions to attract non-traditional students, such as working adults and military personnel looking for an education tailored to their needs.

5. Offer Affordable Education

Higher education costs are a significant concern for many students and their families. Institutions that offer affordable education are more likely to attract and retain students.

One way to offer affordable education is by investing and curating open educational resources (OERs) and other digital resources that can be accessed at little or no cost. Additionally, institutions can work to reduce the cost of textbooks and other materials by partnering with publishers to offer digital versions or by creating their own online resources.

Institutions can also offer financial aid and scholarships to students who need it. By making education more affordable and accessible, institutions can attract a broader range of students who may not have considered higher education otherwise.

In conclusion, colleges and universities that employ these five ideas are more likely to increase enrollment and maintain a competitive edge in the new world of remote learning. By expanding their online offerings, prioritizing student success, offering personalized learning experiences, building strong industry partnerships, and offering affordable education, institutions can create a supportive and engaging learning environment that meets the evolving needs of students. The pandemic has brought about many changes to higher education, but institutions can thrive in the post-pandemic world by adapting and innovating.

Author
Joe McClary, Executive Director of the National Business Education Association

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Fall 2022 - Responding to NBEA's Challenges and Opportunities

Posted By President DeLayne Havlovic, Wednesday, September 7, 2022

NBEA President’s Message

Dr. DeLayne Havlovic, Ed.D.

NBEA President

Fall 2022

 

As your NBEA President for 2022-2023, I look forward to supporting our organization. Being an educators comes with the understanding that every element of our work comes with the foundation of continuous improvement.

In the past year as I prepared to serve as NBEA’s President for 2022-2023, I realized NBEA needed to dig deeper into some of the adaptive challenges that have presented themselves to similar professional associations since COVID protocols changed how we learn and grow as educators. Last year’s NBEA Strategic Planning Committee set goals to focus on enhancing professional development. To accomplish this goal, we will continue to host content-rich and engaging conventions every year but will also focus on online resources like webinars and the addition of an online community.

Second, the NBEA Strategic Plan Committee established the need to think adaptively about membership recruitment, retainment, and engagement. Our regions serve a valuable purpose to our members by providing them an opportunity to connect, share, and network. NBEA is focused on providing regions the opportunity to restructure so that regions do not have to carry the same risk of hosting conferences while still providing members the opportunity to connect in a more direct setting. One such example will be our Eastern Region Symposium to be hosted in White Plains, New York in October.

NBEA will continue to enhance working directly with state associations and the members they serve. Providing state associations a through-line to NBEA benefits, resources, and networking opportunities will ensure members can grow stronger together as a national association rather than as individuals.

Leadership boards from regions have the opportunity to consider what the most current and relevant needs are for the states they serve. Your NBEA Leadership is here to meet your team where you are and to help find opportunities for members in all states to be engaged in the business education ecosystem. 

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NBEA Provides Disaster Relief for Business Education Student and Family

Posted By NBEA, Thursday, February 3, 2022
After the devastating tornados struck six states on December 10, 2021, NBEA got word that business teachers and students were affected. NBEA jumped into action and, with the support of generous members, raised more than $2,000 to help victims of the disaster. Kelli Cash (pictured right), a business teacher from Mayfield, Kentucky, one of the hardest-hit areas, had a student named Ryan (left) whose family was displaced after the tornados. The American Red Cross assisted Ryan and his family with housing but placed him 40 miles from his school and the family had their only car damaged by the storm. The family had major challenges getting Ryan to school. His mother, pictured (center), was committed to continuing Ryan's education. NBEA stepped in and made a disaster relief grant to Ryan's family to help them overcome significant obstacles to finishing Ryan's school year strong. Ryan, his mother, and NBEA Kelli Cash want to thank NBEA members for their generous relief. Kelli said, "we know this will make a big difference in Ryan's life." NBEA Executive Director Joe McClary said, "our NBEA executive leadership unanimously and unwaveringly agreed to assist in this effort. We are very grateful to the anonymous contributors who made providing this relief possible along with the task force who supervised the distribution of the funds. NBEA should be proud of the difference it made."
 
Would you like to leave a message for Ryan or his mom wishing them well? If so, you can leave a comment below and we will share your expressions directly with them.

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